Print Media

Print Media Now Plays a Very Different Role in Sales & Marketing

Sapient recognizes the trend toward shorter, “to the point” print media that guides prospects toward becoming customers. A brand impression is formed based on customers’ interpretation of your presentation media.

With the popularity of web and electronic media, the purpose of presentation materials has shifted. These materials no longer serve as the primary method for learning about a company’s services and competitive benefits. Today presentation folders and brochures enhance the impact of you as a company or a brand. Collateral needs to have an impact and a strong call to action that gets you results.

When brochures and folders become text-heavy and cumbersome, readers perceive the process of information gathering as tedious. More than likely such media will end up being tossed.

Effective collateral material will communicate the compelling points and contain “calls to action” to drive prospects to your web site or the phone to learn more about how they can benefit from these points. It’s all about building an interest and generating responses.

Sapient takes a “marketing first” approach toward all print media. Everything we design must first communicate an intriguing marketing concept that leads toward calls to action that spur the next level of contact.

The end result?

>>>>

Your prospects are impressed by your message and graphics and are compelled to learn more. Powerful impressions, more conversions, more sales.

80% or more of the marketing messages used in print media and advertising are 100% ineffective.

Is yours?

In order to capture your prospects attention you must first give them a compelling reason to listen to your message. As simple as this may sound, most companies are guilty of simply announcing their name and list of services….yawn.

An effective message will go beyond announcing services and more into what the company has to offer to the client…and more specifically how the client will benefit from these services. This is called benefit oriented marketing and it is almost always overlooked.

Sapient will help you develop a message and image that commands attention and promotes tangible benefits to your target audience in a style that significantly increases your lead generation.  Here are a few types of our most popular print media and advertising projects:

• Print Ad campaign

• Brochures and Presentation Folders
• Direct Mail Pieces
• Corporate Identity (Business card, envelope, letterhead, etc.)
• Displays
• Inserts, newsletters, templates
• Annual Reports & Catalogs
• Magazines & publications
• Product & Package Design

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We can deliver any print request you may have, as well as fulfill the actual printing services to assure a quality job.

To learn more about how Sapient can assist your organization, or to discuss ideas and branding strategies with us, just give us a call at 952-270-3604, or email sales@Sapientmarketing.com