Marketing

Our project methodology starts with a sharp focus on your sales and marketing objective developing a predictable returns model and concludes by marrying these objectives with compelling content and an alluring design.

Dedicated Project Management: In addition full-time project management, Sapient has a proprietary internal project management system that allows us the most efficient way to track all designs, revisions, updates, approvals, and add new tasks to any open project. This system gives Sapient a huge advantage over our competition by streamlining the project process.

 

Step 1 – Discovery Meeting/Conference

The Sapient marketing team will meet with you and your team in person, to learn about your business, your goals and current sales processes, your core values, and your marketing objectives. During this fact-finding brainstorming session, we will review our process methodology, assign a project, discuss and prioritize project elements, and gather the required information to complete our recommended marketing strategy. This  involves:

• Exploring and refining your competitive benefits

• Determining who your competition is and reviewing their market presence

• Assessing your customers’ motivations and buying habits

• Clarifying your UVP (unique value proposition) and sales argument

• Discussing your desired customer experience across all marketing channels

• Deciding on the desired action/conversion you want your customers to take

* If contracted, our marketing plan will match your specific goals with a pathway for reaching these goals.

 

Step 2 – Messaging and Navigation Planning

Whether you’re creating a custom Web site, a sales presentation, print collateral, or a complete advertising and branding campaign you will need to start with a compelling message and an infrastructure to build upon. Our team will work with you and your team to gather all the technical content and develop a cohesive direction to take, so we can complete preliminary and final content to achieve the results you need.

 

Step 3 – Visual Direction

All projects undergo Sapient’ Visual Direction, a crucial step in our creative process that allows us to bridge the gap between ideas and imagery and meld both with our marketing objectives. For each relevant media format, our creative team will pitch visual ideas to further complement your message and enhance your brand language. Each step that follows is dependent upon this project task.

 

Step 4 - Image Discovery and Content Optimization

 • Image Development

Based on the visual direction you require, Sapient’ creative team will find or create images that best fit your stated concepts. These images will be incorporated into our first design model, which we will present for your review.

• Content Optimization & Copywriting

While Image Development is taking place, we will simultaneously start the copy/content optimization and/or creation process. You provide all technical copy (unless full research and copywriting services have been purchased) and Sapient will optimize the information to be compelling, benefit-oriented, and focused on conversion goals.

 

Step 5 – Storyboards and Comps

Once you have approved a visual message for each media format, Sapient will design a comp and present this for your review.

 

Step 6 – Revisions

The revision process is simple and precise. You will have two rounds of revisions to comps so you can refine the design to your satisfaction! Once you get all the necessary feedback and approvals, you can make the revisions necessary for each of the two rounds. Sapient will always be there to guide you through the process.

 

Step 7 – Fulfillment

Once the project has been fine-tuned, Sapient will complete the final aspects of fulfillment. In marketing this may be final reports and recommendations. For web or interactive projects this will be final code and testing of any Web and interactive materials, for print we will finish pre-press and make a final proof. After final approval, the materials are uploaded or sent to press.

FYI……

How Corporate Identity, Branding, Design, Advertising and Marketing has Changed in the new millennium:

Since the technology boom in the mid 1990's we have seen a shift in traditional advertising agencies, marketing agencies, PR firms and branding firms. In fact large agencies have downsized or gone out of business with the onslaught on "mini" ad agencies, design firms, marketing firms, consultants, and web design and development companies and agencies.

These new design and marketing companies brought new thinking, creative services, web strategies, cutting edge graphic design and web design and creative and persuasive copywriting. However many of these firms and agencies lack the expertise in marketing to create, develop and design a brand or a branding campaign that makes an impact, initiates a sales and marketing process, and capitalized on lead generation.

How is this done? By starting with a compelling marketing message, analyzing and creating a compelling marketing environment, across all platforms of marketing, advertising and branding; that not only generates sales but increases closing ratios, reduces time spent, maximizes return on investment.

Sapient is a pioneer in this methodology, embracing the niche between the smaller web design and graphic design studios…who lack the "marketing first" insight, and advertising agencies, marketing and PR firms who demand hefty fees without substantial results…who often subcontract out their work to web design companies, marketing and PR companies and graphic design firms.

In today's high paced market place it is important to make sure your company and brand has a high-impact marketing message that co-exists amongst all marketing and advertising media…with one common goal….converting prospects into buying customers.

To learn more about how Sapient can assist your organization, or to discuss ideas and branding strategies with us, just give us a call at 952-270-3604, or email sales@Sapientmarketing.com